Small items, such as jewellery, are not nearly as perfect as they appear to be as seen by the naked eye. This page shows the retouching that is required to get them looking decent.
Macro photography reveals many tiny details that difficult, or impossible, to see with the naked eye. Jewellery macro photography magnifies the small imperfections of tiny pieces of metal and makes these precious items look far from their best. That is why extensive retouching is always required for jewellery and watches, and below I have included the before and after images.
The photo I shot is representative of how the rings actually look, but it will not suffice as an advertising image without some heavy retouching.
Required retouching
Desaturate silver wedding ring AND radiosity at base
Re-shape metal to left of diamond and lower right of friendship ring
Clean up hue at edges of diamond
Smooth metal and reflections
Remove hallmark on left ring
Clean sparkles on both rings
Smooth reflection on inner of left ring
Perfect rim of wedding ring
Smooth hammered metal between shapes on right ring
Erase sparkle on inner left of right ring
Remove dark spot/shadow at base of wedding ring
Remove dark and light spots on inside rim of wedding ring
Widen highlight on front left of engagement ring where it meets diamond setting
Saturate the gold more to make the image more vibrant